The point of the line is not only thermal protection but also humidity protection as well by using the newest heatctrl technology. It promises 86% less heat damage! I've been using the whole line for about a month in the salon and at home and I REALLY LOVE IT! I think it really does work especially on the most humid days. We've had PLENTY of crappy humidity the past few weeks here in NYC, So I straightened my hair a few weeks ago to see how it works on an extremely humid day. I used the shampoo, conditioner & primer and my hair stayed straight all night and for a few days!!!!! I love the shampoo and conditioner because its NOT heavy, its super light weight lathers nice and CLEANS THE HAIR! oh, and its sulfate free ;) perfect for color treated hair and keratin treatments.
I highly recommend this product for everyone.😁😁
